PhonepayPlus is the consumer protection body designated by Ofcom that regulates premium rate phone services, such as 09, 118 and 0871/2/3 numbers, as well as SMS text shortcodes in the UK. It ensures providers of premium rate services comply with a Code of Practice that stipulates, among other things, that pricing information must be clear and accurate, advertising must be honest, and promotions must be appropriately targeted.
Recognising that failure of its service could leave members of the public vulnerable to disreputable premium rate providers, and could also cause inconvenience to providers and other stakeholders, PhonepayPlus needed a business continuity partner it could trust to provide both data backup and disaster recovery services.